Happy New Year! If the mid-month resolution slacking has already begun to set in for you, it’s not too late to turn it around. Watching this CBS “60 minutes” video on Design Thinking managed to re-inspire me.
Have not a clue what design thinking is? It is a methodology that encourages incorporating human behavior into design to solve problems. And no, it is not just for designers. That is the most exciting part. The power of many people of different backgrounds and experiences encouraging ideas forward is one of the hallmarks of design thinking. Other trademarks of the design thinking approach are the types of design acts that are typically seen in creative problem solving: empathy for the user, research, and prototyping, which can all be explored in a variety of ways (though producing tangible drawings, models, and so on is key).
David Kelley’s company, IDEO, has worked on products that probably affect your everyday life. Many of IDEO’s projects are featured in some of my favorite books on Design Thinking such as: “Change By Design” by Tim Brown; “Design Thinking” edited by Thomas Lockwood; and A Whole New Mind” by Daniel Pink. So if you’re looking to innovate in the new year, I’d suggest curling up by the fire with one of these reads.
Perhaps I will expand on more design thinking concepts in future posts. In the meantime, I’d love to hear your thoughts on the video!